Kanpur: Dollars have started raining on Kanpur’s leather industry. The leather sector has started recovering from Corona. Apart from Europe and America, demand from Australia and Latin America has increased unexpectedly. Exporters have placed orders worth Rs 800 crore for leather footwear, designer wear and accessories. It is believed that due to getting enough work for the next eight months, the crisis facing the industry has been averted to some extent.
Brand stores started opening, orders tripled
For a year and a half, 45,000 stores in the US, Europe, Australia, Brazil, Canada and South Africa either did not place orders or took only 25 per cent of the goods. With the opening of the lockdown, now these stores are being remodeled. That’s why it’s raining empty orders. Only reputed brands have placed orders above 400 crores.
30 percent business from online companies
Online shopping has increased five times in the Corona period. Earlier, people used to buy products only by wearing them, touching them. This was the trend all over the world but now online shopping of footwear is becoming fierce. In a year, 30% of leather footwear purchases are being done through online stores. This is a completely new market for exporters.
Badla Trend: Demand for All in One Footwear
Before Corona, 60 percent of the footwear exported in America-Europe was from office and formal wear. Different footwear was used for office, party, walk, weekend. Corona changed lives and the party-outings came to a halt. Work from home came instead of office. Now 75 per cent customers are demanding all in one footwear. That is, the same footwear from home to outside. Based on this demand, tanneries of Kanpur-Unnao have transformed themselves and are preparing new products.
Now accessories should also be leather
The first synthetic leather made a big dent in the genuine leather market. But due to Corona, people working from home need comfortable and skin friendly products. This is the reason that for the first time the demand for leather sofas, chairs, cushions, car covers, auto accessories, even beds has increased three times. The reason for this is to sit and work for a long time. There is a risk of skin infection from synthetic leather.
Order from these brands
America: Jablin, Dakars, Steve Maiden, Kenneth Cole, Ellen Polo
England: Next, Esas, Topman
Spain: Zara, Mango
Germany: Jalando, Bonn Prix
Large number of orders from 26 countries and Australia
Leather Export Council Vice Chairman RK Jalan said that apart from America, there are a large number of orders from 26 countries of Europe and Australia. Due to work from home culture, people are demanding more comfort than formal wear.
Leather Export Council former chairman Mukhtarul Amin said that the industry is recovering from Corona. Till now there were restrictions in import and export. About 45,000 stores in the US, Europe and Latin America were empty. Now orders are being received fast. Online shopping has given a new direction to the leather industry.
Leather Export Council Regional Chairman Javed Iqbal said that the industry has started recovering due to the opening of the lockdown in Europe and the US. In the Kanpur-Unnao leather cluster itself, orders worth about Rs 800 crore have been received. Looking at the coming season, new foreign customers are also approaching.